Northern Beaches digital marketing

Fetch more leads.
Grow your business.

Golden Marketing helps small businesses across Sydney's Northern Beaches and the greater Sydney area get found online, generate more leads, and turn clicks into paying customers.

Recent electrician campaign →

15 converted leads in the first 9 days at $14 each. No lock-in contracts, ever.

★★★★★ 5.0 11 Google reviews
Golden retriever mascot, Maisie, the inspiration behind Golden Marketing
Facebook AdsGoogle BusinessWebsite DesignSEOLead GenerationNorthern BeachesNo Lock-InReal ResultsFacebook AdsGoogle BusinessWebsite DesignSEOLead GenerationNorthern BeachesNo Lock-InReal Results

Working with local trades and small businesses

Connery Electrical · Northern Beaches Northside Electrical Services · Northern Beaches Involve Electrical · Newcastle Highland Productions · Sunshine Coast
What We Do

Everything you need
to grow online.

We handle your digital presence end-to-end, so you can focus on running your Northern Beaches business.
01 / Paid Advertising

Facebook & Instagram Ads for Northern Beaches trades

Targeted Meta ad campaigns built to reach homeowners and businesses across the Northern Beaches and greater Sydney who are actively looking for your services. We handle the strategy, write the creative, build the campaigns, and tune them every week so your cost per lead keeps falling. For one Northern Beaches electrician, this generated 4 converted leads in the first 11 days at $17.48 each off only $69.90 of ad spend.

  • Campaign strategy and audience targeting (NB postcodes, age, intent)
  • Creative (image and copy), up to 4 variations per month
  • Ongoing optimisation, weekly check-ins, monthly report in plain English
See Facebook ads details → From $500/mo + ad spend
02 / Local Search

Google Business Profile setup and optimisation

Most "near me" searches end with a click from the Google Map pack, not the regular search results. We build out your Google Business listing so locals searching for your trade in Manly, Dee Why, Brookvale, Mona Vale, or Avalon find your business first. That includes proper categories, all your service areas defined correctly, optimised photos, descriptions written for search and humans, and a verification walkthrough.

  • Full profile setup or rebuild, claim and verify
  • Service areas, categories, descriptions optimised for local intent
  • Up to 20 photos uploaded, review-request strategy included
See GBP setup details → From $300 one-off
03 / Reputation

Review System Setup — get more Google reviews

Reviews are the single biggest factor in whether someone calls you over the next bloke. We build trades a simple system that turns every happy customer into a fresh five-star review without you having to remember or chase. Direct review link from your Place ID, a pre-written SMS template with the link baked in, a printable QR code for vans and invoices, and a fifteen-minute training call so you can fire and forget. Realistic outcome: from a handful of reviews to twenty-plus inside three months for a half-busy trade.

  • Direct Google review link, SMS template, printable QR code
  • 15-minute training on the ask script and timing
  • 30-day check-in to count new reviews and tune the system
See Review System details → $250 one-off, free in retainers
04 / Web

Website design and build for small businesses

Modern, fast, mobile-first websites that work as hard as you do. Built with SEO foundations from day one (clean HTML, schema markup, service-area pages, suburb targeting) so your site actually shows up on Google instead of sitting there looking pretty. Hosted on Cloudflare Pages for free, code backed up in Git, no monthly hosting bills. Currently offering a $500 founding-client rate for new builds while I'm under ten clients (standard build is $1,500 to $2,500).

  • Up to 5 pages, mobile-first, lighthouse-fast
  • Service-area and suburb-targeted SEO foundations baked in
  • Hosted free on Cloudflare, two rounds of revisions, training on changes
See website design details → $500 founding rate (was $1,500–$2,500)
05 / Organic

SEO and content for long-term organic growth

Paid ads stop the day you stop paying. SEO compounds. We build a monthly content engine targeting the exact searches your future customers type into Google ("emergency electrician Manly", "switchboard upgrade cost Northern Beaches"). Keyword research, on-page optimisation, two new blog posts or service pages per month, Google Business posts, internal linking, and a monthly ranking report. Realistic timeline: meaningful organic traffic from month four to six, real lead flow by month six onwards.

  • Monthly keyword research and tracking, on-page SEO updates
  • 2 blog posts or service pages per month, 2-4 GBP posts
  • Competitor monitoring, monthly ranking report in plain English
See SEO & content details → From $400/mo
06 / Maintenance

Website Care — ongoing maintenance and support

Once your site is live, it needs to stay alive. Content tweaks, pricing updates, new service pages, design changes, uptime monitoring, performance audits, broken-link fixes, the small stuff that adds up. We handle all of it for one flat monthly fee. No hosting bill (Cloudflare Pages is free), no backup fees (code lives in Git), no per-change quotes. Priority support means a 24-hour response window on the request, not on a robot saying "ticket received".

  • Content updates, design tweaks, new sections built on request
  • Uptime monitoring, performance and security checks
  • Free hosting on Cloudflare Pages, priority 24-hour response
Get a Website Care quote → $100–$350/mo
Best value, all in one

Monthly Growth Retainer

Facebook & Instagram ads, Google Business management, monthly SEO, the Review System Setup, review management, monthly reports, and quarterly strategy calls. One plan, every channel, one person handling it.

Learn more → From $800/mo

Marketing with
loyalty.

We're not a faceless agency. We're a Northern Beaches local, just like you. That means you deal with one person who actually knows your business and cares about your results.

Golden Marketing was founded in April 2026 by Lachlan Behagg, a Manly local who got tired of watching small businesses pay big agency prices for marketing that didn't work. Every client deals directly with Lachlan, no account managers, no junior staff, no handovers.

No lock-in contracts, we earn your business every month

No hidden fees, what we quote is what you pay

Real results focus, we measure leads and revenue, not just clicks

Northern Beaches based, available when you need us, local to your area

Case Study
Connery Electrical, Northern Beaches
A local electrician with a great reputation but no online presence. We built a Facebook ad campaign targeting homeowners within 15km of the Northern Beaches who were likely to need EV charger installations. Single image creative, one audience, $69.90 in total ad spend. In 11 days, that generated 4 converted leads at $17.48 each from 2,302 impressions.
Leads over time 11 days, 4 converted

Lead progression: 0 leads on day 1, 1 lead by day 3, 2 leads by day 5, 3 leads by day 8, 4 leads by day 11. Total 4 converted leads from $69.90 ad spend, $17.48 cost per lead, 2,302 impressions.

$17.48 per converted lead. 4 leads in 11 days, on $69.90 of ad spend.

From 2,302 impressions across the Northern Beaches. Real client, real campaign, April 2026.

Read the full case study →
"Golden Marketing made the whole process easy. Within two weeks we had leads coming in, real enquiries from people in our area. Couldn't recommend them enough."
Oscar, Connery Electrical, Northern Beaches
Verified Google reviews

What clients say about working with Golden Marketing

Lachlan set up our Google Business profile and built us a new website. We're now showing up when people search for our services on the Northern Beaches, which has brought in a steady stream of enquiries. He explained everything in plain English and didn't try to lock us into anything.
Rahim Dixon
★★★★★ 5.0 on Google
How It Works

Up and running
in days, not months.

01

Free Consultation

We chat about your business, your goals, and what's not working right now. No pressure, no sales pitch.

02

Custom Proposal

We send a clear proposal with exactly what we'll do, what it costs, and what results to expect.

03

We Get to Work

Onboarding takes less than a week. We handle everything, you just approve and watch leads come in.

04

Grow Together

Monthly reports, regular check-ins, and ongoing optimisation to keep results improving over time.

How's your online
presence looking?

Drop your website URL below and we'll run a quick check on the spot.
Checking mobile responsiveness...
Common Questions

Questions about marketing
on the Northern Beaches?

Straight answers, no jargon, no sales pitch.
Digital marketing for a small Northern Beaches business typically costs between $300 and $2,500 per month depending on which services you need. A Google Business Profile setup is a one-off $300 to $500. Facebook and Instagram ad management runs $500 to $1,000 per month plus your ad spend paid directly to Meta. Website design and build starts at $1,000 as a one-off. Our all-in-one Monthly Growth Retainer covering ads, SEO, Google Business management, and reporting starts at $800 per month. Every quote is custom, there are no hidden fees, no lock-in contracts, and we're always upfront about what things cost before you commit. Get in touch for a free consultation and we'll put together a straight answer based on your goals and budget.
If you're relying on word of mouth alone, you're missing out on customers who are actively searching Google right now for services like yours in Manly, Dee Why, Brookvale, Mona Vale, Avalon, and across the Northern Beaches. Most people looking for an electrician, plumber, landscaper, or builder start with a Google search, and if you're not showing up, your competitors are getting those jobs instead. A marketing agency handles the online side, setting up and managing your Google Business Profile, running targeted Facebook ads, building a professional website, and making sure you rank in local search results, so you can focus on doing the work you're good at instead of figuring out digital marketing.
We offer seven core services designed to help local businesses get found online and generate real enquiries. Facebook and Instagram ads, targeted campaigns that put your business in front of people in your area who need your services. Google Business Profile setup and management, so you show up on Google Maps and in the local pack when people search nearby. Review System Setup, a simple system that helps trades consistently get Google reviews from happy customers, from a handful to twenty-plus inside three months. Website design and build, fast, mobile-friendly sites built with SEO foundations from day one. SEO and content marketing, ongoing optimisation to improve your organic Google rankings over time. Website Care, ongoing maintenance and support for your site without hosting or backup fees. And our Monthly Growth Retainer, an all-in-one package that bundles ads, Google Business, SEO, the review system, review management, and monthly reporting into a single plan.
Most Northern Beaches businesses start seeing results from Facebook and Instagram ads within two to four weeks of launching a campaign. Google Business Profile optimisation shows improvements in local search visibility within one to three weeks if your listing was previously incomplete. SEO is a longer game with meaningful organic traffic growth typically within three to six months. For reference, Golden Marketing's Connery Electrical campaign (April 2026) generated 4 converted leads in the first 11 days at $17.48 cost per lead on Facebook ads. Timelines vary based on your trade, how competitive your area is, and your budget. We report on everything monthly with plain English updates, so you always know exactly what's working, what's not, and what we're doing about it.
No. We don't believe in locking clients into long-term contracts. It's one of the things that sets us apart from most agencies. All our monthly services are month-to-month, and you can cancel anytime with 30 days' notice. We'd rather earn your business every month by delivering real results than keep you around with a contract you can't get out of. Too many small business owners have been burned by agencies that locked them into six or twelve month deals and then stopped delivering. That's not how we work. You stay because the leads are coming in and the results speak for themselves, not because you're stuck in fine print.
We're based on the Northern Beaches and work exclusively with local small businesses, tradies, service businesses, and sole traders who need more leads without the big agency price tag. When you work with us, you deal directly with one person who actually knows your business, your area, and your customers. There's no account manager, no junior staff doing the work, and no being passed around between departments. We speak plain English in everything we do, from proposals to monthly reports, because marketing shouldn't require a translator. We focus on the metrics that actually matter to your business, leads, enquiries, and revenue. Not impressions, reach, or other vanity numbers that look good on a report but don't pay the bills.
Most Northern Beaches tradies spend between $300 and $1,000 per month on Facebook and Instagram ads, plus a management fee that covers strategy, creative, reporting, and ongoing optimisation. The right budget depends on your service area, how competitive your trade is, and how many leads you want. A local electrician running EV charger ads in Manly and Dee Why can start generating enquiries on $300 to $500 a month, while a builder or landscaper targeting the whole Northern Beaches usually needs closer to $800 to $1,000 to stay in front of enough people. We helped Connery Electrical generate 4 converted leads in their first 11 days on an ad spend of $69.90, at a cost per lead of $17.48. That's the kind of real-world result we aim for, no smoke and mirrors.
You get on Google Maps by creating and verifying a Google Business Profile. It's free, but most small business owners either skip it, set it up wrong, or never come back to optimise it, which is why so many local businesses on the Northern Beaches don't show up when customers search nearby. A proper setup includes claiming your listing, verifying your address or service area, choosing the right primary and secondary business categories, uploading real photos of your work and team, adding all your services with descriptions, linking to your website, and collecting reviews from happy customers. We handle all of that for you as a one-off Google Business setup, or as part of our Monthly Growth Retainer if you want us to keep managing it each month.
Yes. Facebook ads and SEO do different jobs and work best together. Facebook ads put your business in front of people in your area whether they're searching for you or not, which is great for generating quick enquiries and building brand awareness. SEO helps you show up when people actively search on Google for a tradie or service business in the Northern Beaches, which is often closer to the moment they're ready to book. Relying only on ads means when you stop paying, the leads stop. Relying only on SEO means slow growth with no short-term wins. The smart play for most local businesses is to run targeted Facebook ads for quick lead flow while building up Google rankings in the background for long-term, free traffic. Our Monthly Growth Retainer bundles both into one plan.
Facebook and Instagram ads are interruption-based. You show your business to people based on their location, interests, age, and behaviour, even when they weren't actively searching. That makes them powerful for visual services like landscaping, renovations, grooming, or product launches, and for building brand awareness on the Northern Beaches. Google ads are intent-based. You show up when someone is actively typing things like electrician Manly or emergency plumber Dee Why into Google. That makes them great for urgent, high-intent services. For most of our local clients, Facebook and Instagram ads are the better starting point because they're cheaper per lead, more flexible with creative, and easier to scale without blowing through budget. We focus on Meta ads rather than Google ads because that's where we see the best return for small local businesses.
Most small business websites take between one and three weeks from kickoff to launch, depending on how much content you already have and how many pages you need. A simple one-page site for a tradie or service business can be live within 5 to 7 business days once we have your logo, photos, and a rough idea of what you want to say. Larger multi-page sites with service pages, a blog, and a booking system usually take two to three weeks. We write the copy for you if you don't have time, set up mobile-friendly design, connect your domain and email, install SEO foundations and tracking, and handle hosting on Cloudflare Pages so your site stays fast and secure. No monthly hosting fees, no lock-in, you own everything.
Yes. Every Golden Marketing retainer is month-to-month with no lock-in contract. You can cancel anytime by giving 30 days' notice, which gives us a chance to wrap up current campaigns, hand over your accounts cleanly, and make sure nothing gets left hanging. We don't chase cancellation fees, we don't hold your Google Business Profile or ad accounts hostage, and we don't bury exit clauses in the fine print. If we're doing a good job, you'll stay. If we're not, you shouldn't have to pay to leave. It's that simple.
From the Blog

Marketing tips for
Sydney small businesses.

Plain English guides on what marketing actually costs and what works for tradies.

Facebook ads for electricians: 3 real campaigns compared

$1,212 spend, 43 leads, $28 average CPL. Real numbers from 3 NSW electrician campaigns.

Read article →

How much does a website cost for tradies in Sydney?

Real 2026 pricing, what you should pay, and why cheap sites usually cost more in the long run.

Read article →

How much do Facebook ads cost for tradies?

Typical monthly spend, cost per lead, and how to set a budget that actually generates enquiries.

Read article →
View all blog posts

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