Marketing | Electricians

Marketing for electricians

Everything an electrical business needs to get found and stay busy. Google, Facebook ads, your website and reviews, built around how sparkies actually get hired. Real campaign data, and no lock-in contracts.

What We Do

Everything an electrical business needs to grow

One local agency for the lot, built around how electricians win work. Start with the one thing that helps most, or hand over the lot.

Google Business

Show up on Google Maps when a homeowner nearby searches for an electrician. Usually the first thing they see.

Facebook & Instagram Ads

Targeted ads for the high-ticket jobs, like EV chargers and switchboard upgrades. Real enquiries, often within weeks.

Google Ads

Catch people at the exact moment they search for an electrician, including the emergency callouts worth showing up for.

Website Design

A fast, mobile-first website you actually own, built to turn visitors into booked jobs, not just look the part.

SEO & Content

Rank on Google over time for the jobs that matter, so the work keeps coming without paying per click.

Monthly Growth Retainer

The all-in-one. Ads, Google Business, SEO, reviews and plain-English reporting, handled for you each month.

Marketing that works the way electricians get hired

Golden Marketing is run from the Northern Beaches by Lachlan, the founder. When you call, you get him, not an account manager and not an overseas team you will never speak to. And this is not theory, we already do it for working electricians.

Most electricians do not lose work because they are bad sparkies. They lose it because, when someone's safety switch trips or their new EV turns up, your name is not the one that comes to mind. Good marketing fixes that. It puts you on Google when they search, and in the feed while they scroll, so you are the obvious call.

What works for electricians is specific. High-ticket planned jobs (EV chargers, switchboard upgrades, downlights) beat generic "call your sparky" ads. Tight local targeting beats a city-wide spray. Emergency work belongs on Google, planned work on Facebook. We build the mix around your trade, not a template.

One person, start to finish. No account managers, no handballing, no work sent overseas

We work with real electricians, so the targeting and the copy land with the right homeowners

No lock-in contracts and plain English reporting, so you are never stuck and never in the dark

Pricing built for trades, not for big-agency budgets

Proof, not promises
Real results from electricians we work with
31
leads in 2 months (Newcastle sparky)
$17.48
cost per lead (Connery EV campaign)
15
five-star Google reviews
0
lock-in contracts

Numbers from electricians we actually work with. Read the full Connery Electrical case study or how a Newcastle electrician got 31 leads in two months. Results vary by business, area and budget.

The electrical jobs worth marketing

Some electrical work is an emergency, most is planned. These are the jobs that reward staying visible.

EV charger installations

A booming job as more homes go electric. Owners research for weeks, so the sparky who stays visible wins the install.

Switchboard upgrades

Often triggered by a reno or a safety scare. An ad that explains the why turns a someday job into a this-month one.

Downlights and LED upgrades

A quick, affordable yes. Ideal for steady enquiries and a foot in the door for bigger work later.

Emergency callouts

When the power's out, people search and call the first sparky they find. This is a Google and Google Business job, not a Facebook one.

Match the channel to the job. Planned, high-ticket work like EV chargers and switchboards does its best work on Facebook and Instagram, where you build demand before people search. Emergency and active-search work belongs on Google and your Google Business Profile. We help you put the budget where the jobs actually are.

Transparent pricing, no surprises

Upfront pricing, no hidden fees, and no lock-in contracts. Start with one service or take the all-in-one retainer.

Google Business setup from $300 one-off
Website design from $500 founding rate
Facebook, Instagram & Google ads from $500/mo plus ad spend
SEO & content from $400/mo
All-in-one Monthly Growth Retainer from $800/mo
See Full Pricing

Common questions from electricians

Straight answers, no jargon, no sales pitch.
What does marketing for an electrical business actually involve?
It is the work that gets you found and turns interest into booked jobs. For an electrician that usually means setting up and optimising your Google Business Profile, building or improving your website, running Facebook and Google ads for the jobs worth chasing, and collecting Google reviews so you win the next quote. The goal is real enquiries and real work, not vanity metrics.
Do you only work with electricians on the Northern Beaches?
No. Golden Marketing is based on the Northern Beaches and a couple of our case studies are local sparkies, but the same playbook works for electrical businesses anywhere in Australia. Campaigns are geo-targeted to wherever you actually work.
How much does marketing for an electrician cost?
It depends what you need. A Google Business setup is a one-off from $300, websites start at a $500 founding rate, ad management starts around $500 a month plus your own ad spend, and the all-in-one Monthly Growth Retainer starts at $800 a month. There are no lock-in contracts, so you can start with one thing and add more when it is working.
Facebook ads or Google Ads, which is better for electricians?
Both, for different jobs. Facebook and Instagram ads are best for high-ticket planned work people are not searching for yet, like EV chargers, switchboard upgrades and downlights. Google Ads and your Google Business Profile are best for active demand, like an emergency callout or someone searching "electrician near me" right now. Most electricians do well with a mix, and we help you pick where to start.
I have been burned by a marketing agency before. How are you different?
A fair concern, and a common one. With Golden Marketing you work directly with Lachlan, the founder, from the first call to the monthly report. No account managers, no outsourcing. Reporting is in plain English, pricing is upfront, and there is no lock-in contract. If it is not working, you can walk away.
How soon will I see leads?
Paid ads usually start producing enquiries within the first few weeks once a campaign is live. Google Business and SEO are slower burns that build over a few months. We are upfront about timelines from the start so you know what to expect and when.

More for electricians

Connery Electrical Case Study
Full breakdown of the EV charger campaign: 4 converted leads in 11 days at $17.48 each.
Read it →
Newcastle Electrician Case Study
How a Newcastle sparky pulled 31 enquiries in two months from Facebook ads.
Read it →
Marketing for Tradies
The wider playbook for sparkies, plumbers, builders and other trades.
Learn more →

Go deeper on each channel: Facebook ads for electricians, Google ads for electricians, and Google Business setup.

Helpful reading: 3 real electrician Facebook ad campaigns compared and Instagram ads for electricians.

Let's grow your
electrical business.

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