Google Ads | Electricians

Google ads for electricians

Get in front of people searching for an electrician right now. Managed Google Ads for electrical businesses across Australia, built for booked jobs, not clicks. Limited spots per area, and no lock-in contracts.

What We Do

Everything an electrical business needs to grow

One agency for the lot. From Google Ads to handling everything, start where it helps most.

Google Ads

Appear at the top of Google the moment someone searches for an electrician in your area. High intent, fast to a booked job.

Google Business

Show up in Google Maps and local search. The first thing a homeowner sees when they look for a sparky.

Facebook & Instagram Ads

Cheaper top-of-funnel leads to fill the quieter weeks. Runs well alongside Google for a lower average lead cost.

Landing Pages

A fast, focused page for your ads to land on, built to turn a click into a phone call or quote request.

Review System

A simple system to collect genuine Google reviews. The social proof that wins the click when buyers compare you to the next sparky.

Monthly Growth Retainer

The all-in-one package. Ads, Google Business, SEO, reviews, and plain English reporting, handled for you.

Ads that catch people ready to book a sparky

Golden Marketing is run by Lachlan, the founder, directly. No account managers, no overseas team you will never speak to, no jargon. Just someone who runs real electrician accounts and reports back in plain English.

Google Ads are different from social ads. When someone types "electrician near me" or "emergency electrician" into Google, they are not browsing, they have a problem right now and they are ready to book. We put your business at the top of that search, at the exact moment the work is up for grabs.

What works for sparkies is specific. Tight, intent-led keywords beat broad terms that attract job-seekers and students. A full negative keyword list stops your budget getting eaten by "electrician jobs" and "electrician course". A focused landing page beats sending clicks to a slow homepage. And for licensed electricians, Local Services Ads with the green Google Guaranteed badge can be some of the cheapest, highest-trust leads on the platform.

Limited spots per area. We cap how many electricians we take on in one area, so we are never running ads for your direct competitor

One person, start to finish. No account managers, no handballing, no outsourcing your work overseas

No lock-in contracts and plain English reporting, so you are never stuck and never in the dark

Pricing built for small businesses, not for big agency budgets

A recent electrician campaign (Facebook)
Connery Electrical, a Northern Beaches sparky
4
converted leads
11
days
$17.48
cost per lead
$69.90
total ad spend

These numbers are from a Facebook campaign, shown here as proof we deliver real leads for electricians. We bring the same rigour to Google Ads. Read the full Connery Electrical case study, or see how a Newcastle electrician got 31 leads in two months. Google Ads costs and results differ by area and job type, and results vary by business and budget.

The electrical work people search Google for

Google Ads shine when someone is actively looking for a sparky. These are the high-intent searches worth showing up for.

Emergency electrician

Power's out, something's sparking, a safety switch keeps tripping. These searchers book the first electrician who answers. The highest-intent work on Google.

Electrician near me

The bread-and-butter local search. Show up at the top with reviews and a Google Guaranteed badge and you win the call.

EV charger installation

A high-value job people actively research and price. Being top of the search when they are ready wins the install.

Switchboard upgrade

Often searched after a safety scare or a reno quote. A high-ticket job where being found first really pays.

Intent is everything. Google Ads work because you are paying to appear in front of people already searching for what you do. The job is making sure you show only for the searches that book, not the ones that waste budget. That is what tight keywords, negative keywords, and call tracking are for.

Transparent pricing, no surprises

Upfront pricing, no hidden fees, and no lock-in contracts. Start with Google Ads or take the all-in-one retainer.

Google Ads management from $500/mo plus ad spend
Google Business setup from $300 one-off
Landing page / website design from $500 founding rate
SEO & content from $400/mo
All-in-one Monthly Growth Retainer from $800/mo
See Full Pricing
FAQ

Common questions from electricians

Straight answers, no jargon, no sales pitch.
Do you work with competing electricians in the same area?
No. We deliberately cap how many electricians we take on in any one area, so we are never running ads for your direct competitor down the road. Spots per area are limited, which is part of why we are upfront when an area is getting full.
How much do Google Ads cost for an electrician in Australia?
As a typical 2026 range, clicks on electrician search terms cost roughly $4 to $15 each, and a well-run campaign turns about 1 in 8 to 1 in 12 clicks into an enquiry, putting cost per lead around $40 to $120 depending on your city and the type of work. Most electricians should budget $750 to $1,500 a month in ad spend to start, plus management from $500 a month. These are industry ranges, not a guarantee.
Are Google Ads or Facebook ads better for electricians?
They do different jobs. Google Ads capture people searching for an electrician right now, so leads convert into booked jobs faster but cost more each. Facebook and Instagram ads put you in front of homeowners who are not searching yet, which is cheaper per lead but slower to convert. If you need the phone to ring this week, start with Google. Many electricians eventually run both.
What are Local Services Ads (Google Guaranteed)?
Local Services Ads sit at the very top of Google with a green Google Guaranteed badge. You pay per lead rather than per click and must pass a licence and insurance check to qualify. For licensed electricians they can be one of the cheapest, highest-trust lead sources available, because the badge does a lot of the convincing. We check whether they are live in your area when we set up your account.
Do I have to sign a long contract?
No. Golden Marketing does not use lock-in contracts. Monthly management can be cancelled with 30 days' notice. We would rather earn your business every month with booked jobs than tie you into something you cannot leave.
I have been burned by a marketing agency before. How are you different?
A fair concern, and a common one. With Golden Marketing you work directly with Lachlan, the founder, from the first call to the monthly report. No account managers, no outsourcing. Reporting is in plain English, pricing is upfront, there is no lock-in contract, and we cap how many electricians we take on per area. If it is not working, you can walk away.

Have a look at what we do

Connery Electrical Case Study
Full breakdown of an electrician ad campaign: 4 converted leads in 11 days at $17.48 each.
Read it →
Google Ads for Electricians: The Guide
What clicks and leads really cost, the DIY traps that burn money, and how to run them properly.
Read it →
Monthly Growth Retainer
SEO, ads, Google Business, reviews, and reporting, all in one package.
Learn more →

Weighing up your options? Read are Google Ads worth it for tradies, our Google Ads vs Facebook ads comparison, and 3 real electrician Facebook ad campaigns compared. Prefer social? See our Facebook ads for electricians page.

Let's grow your
electrical business.

Tell us a bit about your business and your area. We'll come back within 24 hours with ideas, a realistic cost per lead for your market, and a free quote.

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