Facebook Ads | Electricians

Facebook ads for electricians

Targeted Facebook and Instagram ads built for electrical businesses. Real campaign data from a Northern Beaches sparky, real leads, and no lock-in contracts.

What We Do

Everything an electrical business needs to grow

One local agency for the lot. From more EV and switchboard work to handling the lot, start where it helps most.

Google Business

Show up in Google Maps and local search. The first thing a homeowner sees when they look for an electrician.

Facebook & Instagram Ads

Targeted ads that put your business in front of locals likely to need you. Real enquiries, usually within weeks.

Website Design

A fast, clear website you actually own. Built to load on a phone and turn visitors into enquiries.

SEO & Content

Long-term organic growth, so you show up on Google for the searches that matter without paying per click.

Review System

A simple system to collect genuine Google reviews from happy customers. The social proof that wins the next job.

Monthly Growth Retainer

The all-in-one package. Ads, Google Business, SEO, reviews, and plain English reporting, handled for you.

Ads that work the way electricians get hired

Golden Marketing is run from the Northern Beaches. Not a head office in the CBD, not an overseas team you will never speak to. When you work with us, you work with Lachlan, the founder, directly.

Most electricians do not lose work because they are bad sparkies. They lose it because nobody nearby knows they exist when the moment arrives. Facebook and Instagram ads are how you stay visible in a local feed long enough that, when someone's safety switch trips or their new EV turns up, your name is the first one in mind.

What works for sparkies is specific. High-ticket planned jobs (EV chargers, switchboard upgrades, downlights, ceiling fans) outperform generic "call your sparky" ads, every time. Tight geo-targeting to a service radius beats broad city-wide reach. And lead forms in Meta directly outperform sending people to a website. The Connery campaign in the sidebar is exactly this playbook in action.

One person, start to finish. No account managers, no handballing, no outsourcing your work overseas

We know the local market, so the targeting and the copy land with the right people in the right suburbs

No lock-in contracts and plain English reporting, so you are never stuck and never in the dark

Pricing built for small businesses, not for big agency budgets

A recent local campaign
Connery Electrical, a Northern Beaches sparky
4
converted leads
11
days
$17.48
cost per lead
$69.90
total ad spend

A tightly targeted Facebook campaign for EV charger installs, run to homeowners near their service area. Read the full Connery Electrical case study, or see how a Newcastle electrician got 31 leads in two months. Results vary by business and budget.

The electrical jobs worth advertising

Some electrical work is an emergency, most is planned. These are the jobs that reward staying visible on Facebook.

EV charger installations

A booming job as more homes go electric. Owners research for weeks, so the business that stays visible wins the install.

Switchboard upgrades

Often triggered by a reno or a safety scare. An ad that explains the why turns a someday job into a this month one.

Downlights and LED upgrades

A quick, affordable yes. Ideal for steady enquiries and a foot in the door for bigger work later.

Ceiling fans and cooling

Strong sellers in the lead up to summer, when comfort is top of mind and people are ready to book.

Timing matters. Electrical demand has clear seasonal hooks. Cooling and fans sell into summer, EV chargers track new car deliveries, and switchboard upgrades follow renovation season. We match the offer to the time of year instead of running the same ad all year round.

Transparent pricing, no surprises

Upfront pricing, no hidden fees, and no lock-in contracts. Start with one service or take the all-in-one retainer.

Google Business setup from $300 one-off
Website design from $500 founding rate
Facebook & Instagram ads from $500/mo plus ad spend
SEO & content from $400/mo
All-in-one Monthly Growth Retainer from $800/mo
See Full Pricing
FAQ

Common questions from electricians

Straight answers, no jargon, no sales pitch.
Do you only work with electricians on the Northern Beaches?
Mostly, but not exclusively. Golden Marketing is based on the Northern Beaches and the case study on this page is a Northern Beaches sparky, but the same playbook works for electrical businesses anywhere in Sydney and across NSW. The campaigns are geo-targeted to wherever the business operates.
What does a marketing agency actually do for a small business?
For a local business, a marketing agency handles the work that gets you found and turns interest into enquiries. That usually means setting up and optimising your Google Business Profile, building or improving your website, running Facebook and Instagram ads, helping you collect Google reviews, and improving your search rankings over time. The goal is real leads, not vanity metrics.
How much does it cost to run Facebook ads for an electrical business?
Management starts around $500 a month, plus your own ad spend. Most electricians spend $300 to $600 a month on ad spend depending on how busy they want the phone. Cost per lead varies by job type and area, but our Connery Electrical case study delivered leads at $17.48 each on an EV charger campaign on the Northern Beaches. No lock-in contracts.
Do I have to sign a long contract?
No. Golden Marketing does not use lock-in contracts. Monthly services can be cancelled with 30 days' notice. We would rather earn your business every month with results than tie you into something you cannot leave.
I have been burned by a marketing agency before. How are you different?
A fair concern, and a common one. With Golden Marketing you work directly with Lachlan, the founder, from the first call to the monthly report. There are no account managers and no outsourcing. Reporting is in plain English, pricing is upfront, and there is no lock-in contract. If it is not working, you can walk away.
What kind of jobs do Facebook ads work best for in an electrical business?
The strongest results are usually on high-ticket, planned jobs that homeowners are aware of but have not yet actioned, like EV charger installs, switchboard upgrades, downlight retrofits, and ceiling fan installs. Emergency callouts are better suited to Google Ads or your Google Business Profile, because customers are actively searching at that point rather than scrolling Facebook.

Have a look at what we do

Connery Electrical Case Study
Full breakdown of the EV charger campaign: 4 converted leads in 11 days at $17.48 each.
Read it →
Marketing for Tradies
The whole playbook for sparkies, plumbers, builders and other Northern Beaches trades.
Learn more →
Monthly Growth Retainer
SEO, ads, Google Business, reviews, and reporting, all in one package.
Learn more →

We also run Facebook ads for other trades: plumbers, builders, and landscapers. Northern Beaches local? See our Facebook & Instagram ads and marketing for tradies pages, or see the full marketing for electricians overview. Want the numbers first? Read our breakdown of 3 real electrician Facebook ad campaigns compared and typical cost per lead for Sydney tradies.

Helpful reading: Facebook ads for tradies: the complete guide

Let's grow your
electrical business.

Tell us a bit about your business and what you're looking to achieve. We'll come back to you within 24 hours with ideas and a free quote.

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