Connery Electrical is a licensed electrician on Sydney's Northern Beaches with a strong reputation built on word of mouth. But when it came to generating leads online, they had no digital presence working for them. Here's how we changed that.
A targeted Facebook ad campaign focused on EV charger installation, live within days of signing up.
Connery Electrical does great work, but great work doesn't show up on Google by itself.
We ran a comprehensive audit of Connery Electrical's website, covering technical SEO, on-page content, Google Business, mobile performance, and more. Their site scored 44/100, with only one page indexed on Google. We documented every issue and ranked them by impact so nothing got missed.
A 44/100 score means there's plenty of low-hanging fruit. We put together a clear, plain-English action plan with 14 fixes ordered by priority. Quick wins first, bigger structural improvements mapped out for the months ahead. No jargon, no fluff, just a list of what to do and why.
EV charger installation is a growing service on the Northern Beaches, and we moved quickly to capture that demand. We built a targeted Facebook ad campaign from scratch: audience targeting, ad creative, and copy all written specifically for homeowners on the Northern Beaches looking to install a home EV charger.
The campaign used Facebook lead forms, so when someone clicked the ad, they could submit their details without leaving the platform. This reduces friction and typically produces better results than sending people to a website. Every lead came in with their name, phone number, and suburb ready to follow up.
11 days in, here's where things stood.
At $17.48 per converted lead, Connery Electrical was turning ad clicks into real EV charger installation jobs for less than the cost of a tradie lunch. Each converted lead came with the customer's contact details and suburb, and turned into a paying job. With the average EV charger installation sitting in the $1,500 to $2,500 range, a single converted lead more than covers the entire month's ad spend. That's the kind of return on investment that makes sense for a small trades business.
"Golden Marketing made the whole process easy. Within two weeks we had leads coming in, real enquiries from people in our area. Couldn't recommend them enough."Oscar, Connery Electrical, Northern Beaches
We help trades businesses on the Northern Beaches get found online and turn clicks into paying customers. No lock-in contracts, no jargon, no BS.
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