Practical advice for tradies and small businesses on Sydney's Northern Beaches. No jargon, no fluff, just what works.
Golden Marketing publishes practical guides for tradies and small business owners who want to understand digital marketing without the jargon. Every article is written by Lachlan Behagg, founder of Golden Marketing, based on real campaign data and hands-on experience working with local businesses on Sydney's Northern Beaches.
Topics cover Facebook and Instagram ad costs and strategy, Google Business Profile optimisation, SEO fundamentals, website design, and lead generation for trades and service businesses. We focus on what works for small businesses in the Northern Beaches and greater Sydney area, with real numbers from real campaigns.
SEO pricing broken into three clear tiers, cheap, mid-range, and agency, with honest AUD ranges, what you get at each level, and the one promise to walk away from.
The five things that actually win a local business more work in Sydney, from Google Business and reviews to a simple website and Facebook ads. No jargon, no funnels.
The real playbook. Direct review links, an SMS template you can copy, the 24-hour rule, and what NOT to do. From a handful of reviews to twenty-plus in three months.
$1,212 spend, 43 leads, $28 average CPL. Real numbers from 3 NSW electrician Facebook ad campaigns and what they tell us about cost, audience, and what actually works.
Real 2026 pricing for tradie websites in Sydney, what you should actually get for your money, and the hidden costs most agencies won't tell you about.
The real numbers, what tradies actually spend on Facebook ads, what results to expect, and how to know if it's worth it for your business.
Your Google Business profile works for you 24/7. Here are five things you can do today to make sure it's actually bringing in jobs.