Practical advice for tradies and small businesses on Sydney's Northern Beaches. No jargon, no fluff, just what works.
Golden Marketing publishes practical guides for tradies and small business owners who want to understand digital marketing without the jargon. Every article is written by Lachlan Behagg, founder of Golden Marketing, based on real campaign data and hands-on experience working with local businesses on Sydney's Northern Beaches.
Topics cover Facebook and Instagram ad costs and strategy, Google Business Profile optimisation, SEO fundamentals, website design, and lead generation for trades and service businesses. We focus on what works for small businesses in the Northern Beaches and greater Sydney area, with real numbers from real campaigns.
Air con is one of the most seasonal, highest-value trades on Facebook. How the ads work, what leads cost, the offers that book jobs, and how to fill your calendar before the summer rush.
A plain-English guide for electricians across Australia. What clicks and leads really cost, the DIY traps that burn money, how Local Services Ads fit in, and how to know it's working.
How Instagram ads work for sparkies, what leads cost, why running them alongside Facebook beats Instagram alone, and what makes an ad actually bring in jobs. Real Sydney numbers.
How Google Ads work for trades, what they cost, how they stack up against Facebook ads, and when each one is the right call. Plus where Local Services Ads fit in.
The complete guide to Facebook ads for trades: how they work, what they cost, who they suit, and how to turn a small budget into booked jobs. Real Sydney numbers, plus what changes by trade.
A plain-English guide to Facebook ads for plumbers: what leads actually cost, which jobs work best, Facebook vs Google, lead forms, and how to avoid wasting your budget.
A plain-English guide to Facebook ads for builders: what leads cost, which projects work best, how to handle the longer sales cycle, and why your project photos do the selling.
A plain-English guide to Facebook ads for landscapers: what leads cost, which jobs work best, the seasonal timing that matters, and why before-and-after photos win.
What a lead actually costs in Sydney in 2026, broken down by channel, the factors that move the number, and how to bring it down. The one metric that matters more than cost per lead.
Real 2026 numbers: cost per click by industry, what small businesses actually spend per month, agency fees, and how to avoid pouring money down the drain.
Google catches demand, Facebook creates it. A plain-English comparison of when each channel wins, what they cost, and how to pick the right one for your business.
The four levers that move local rankings, how to optimise your Google Business Profile, and what to expect month by month. Written for Sydney small business owners, no jargon.
SEO pricing broken into three clear tiers, cheap, mid-range, and agency, with honest AUD ranges, what you get at each level, and the one promise to walk away from.
The five things that actually win a local business more work in Sydney, from Google Business and reviews to a simple website and Facebook ads. No jargon, no funnels.
The real playbook. Direct review links, an SMS template you can copy, the 24-hour rule, and what NOT to do. From a handful of reviews to twenty-plus in three months.
$1,212 spend, 43 leads, $28 average CPL. Real numbers from 3 NSW electrician Facebook ad campaigns and what they tell us about cost, audience, and what actually works.
Real 2026 pricing for tradie websites in Sydney, what you should actually get for your money, and the hidden costs most agencies won't tell you about.
The real numbers, what tradies actually spend on Facebook ads, what results to expect, and how to know if it's worth it for your business.
Your Google Business profile works for you 24/7. Here are five things you can do today to make sure it's actually bringing in jobs.