The best Google Business Profile posts for a tradie are short updates about a job you've just finished: one real photo, the suburb, what the problem was and what you did about it, with a Call now button underneath. Post one most weeks. That's most of it.
1 What a post is, and who sees it
A post is a short update you publish from your Google Business Profile dashboard. Google offers three types, according to its help page on posts:
- Updates: general news, with a photo or video and an optional button
- Offers: a promotion, which needs a title and start and end dates
- Events: something happening on set dates
For a tradie, almost everything you post will be an update. Customers see them in the Updates or Overview tab of your profile on a phone, and in the "From the owner" section on a computer.
That location matters. Posts sit on your profile, so the people reading them are people who've already found you and are deciding whether to ring.
2 What posts do, and what they don't
You'll read plenty of advice saying posts push you up the map. Google doesn't say that. Its own guide on improving your local ranking says local results are mainly based on relevance, distance, and prominence, and the things it tells you to work on are verifying your business, keeping your info complete, replying to reviews, and adding photos. Posts aren't on the list.
So don't post expecting a ranking jump on its own. Post because of what happens after someone finds you. A homeowner in Dee Why has three electricians on the screen. One profile has a post from last week showing a switchboard job two streets away. The other two haven't posted anything this year. Which one looks open for business?
3 Post ideas that work for tradies
You don't need a content calendar. You need a habit of taking one decent photo before you pack up. Here's what to post, with an example for each trade.
| Post type | Example |
|---|---|
| The finished job | Electrician: "Swapped an old ceramic fuse board for a new switchboard with safety switches in Narrabeen this week. If your board still has fuses, it's worth getting it checked." |
| Before and after | Landscaper: two photos of an overgrown Collaroy backyard and the same yard with new turf and garden beds. |
| The problem you see a lot | Plumber: "Third blocked stormwater drain in Manly this month, nearly all tree roots. Here's what a root-blocked pipe looks like on camera." |
| The question customers ask | Cleaner: "How long does an end of lease clean take for a two bedroom unit? Here's what we usually allow for, and what slows it down." |
| A seasonal reminder | Builder: "Planning a renovation for next year? Now is a good time to start talking to a builder about it." |
| An offer, with dates | Any trade: a genuine deal with a clear start and end date, set up as an Offer post so the dates show. |
The finished job is the one to lean on. It's the easiest to write and it's different every time. If half your posts are recent jobs, you're doing it right.
4 How to write one in five minutes
Every good tradie post has the same four parts:
- One real photo. Your work or your van, never stock images.
- The suburb. "In Mona Vale" does more work than "for a happy customer".
- Two or three sentences. What the problem was, what you did, and why a reader might care.
- A button. Call now is the right one for most trades.
A few things will get a post rejected or make it look sloppy:
- Phone numbers in the text. Google's posts content policy says posts with unverified contact details may be removed, and suggests a Call now button instead, which uses the verified number on your profile.
- Copy-paste filler. Google asks for posts without text that adds no value or reads as auto-generated. The same "Call us today for all your plumbing needs" every week is exactly that.
- Customer details in the photo. Check for house numbers, letterboxes, and number plates before you upload. Crop them out.
5 How often to post
Once a week is a good rhythm. Once a fortnight is fine when you're flat out. What matters is that it keeps going, because Google archives posts older than six months unless they have a date range set. A burst of posts last year and nothing since ends up looking the same as never posting.
If weekly sounds like a lot, batch it. The dashboard lets you schedule a post for a later date, so you can write two or three on a Sunday and space them out.
Posts work best alongside the rest of your profile. If your listing isn't claimed or the categories are wrong, fix that first using our Google Business Profile tips for tradies. And because Google does name reviews as a ranking factor, it's worth reading how to get more Google reviews too.
Rather someone else did the posting?
Plenty of tradies know they should post and still don't, because there's always a job to quote first.
If your profile isn't set up properly yet, our Google Business Profile setup gets the foundations right first. If it is, Google Business management and weekly posting are part of our Monthly Growth Retainer, along with review replies and photo updates, with no lock-in contracts.
Common questions about Google Business posts
How often should a tradie post on Google Business Profile?
Once a week is a good rhythm for most tradies, and once a fortnight is fine if you are flat out. Consistency matters more than volume. Google archives posts older than six months unless they have a date range, so a profile that posted a lot last year and nothing since looks the same as one that never posted.
Do Google Business Profile posts help you rank higher?
Google does not list posts in its own guidance on local ranking. That guidance says local results are mainly based on relevance, distance, and prominence, and points to complete business info, reviews, and photos. Treat posts as a way to win the customer who has already found your profile, not as a ranking shortcut.
Can I put my phone number in a Google Business post?
It is better not to. Google says posts that include contact details such as phone numbers may be rejected or removed if they cannot be verified. Add a Call now button to the post instead, which uses the verified phone number already on your profile.
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