Facebook Ads | Builders

Facebook ads for builders

Targeted Facebook and Instagram ads built for builders and renovators. Run remotely anywhere in Australia, with real trade campaign data, real leads, and no lock-in contracts.

What We Do

Everything a building business needs to grow

One local agency for the lot. Pick the piece you need now, or hand the whole thing over.

Google Business

Show up in Google Maps and local search. The first thing a homeowner sees when they look for a builder.

Facebook & Instagram Ads

Targeted ads that put your business in front of locals likely to need you. Real enquiries, usually within weeks.

Website Design

A fast, clear website you actually own. Built to load on a phone and turn visitors into enquiries.

SEO & Content

Long-term organic growth, so you show up on Google for the searches that matter without paying per click.

Review System

A simple system to collect genuine Google reviews from happy customers. The social proof that wins the next job.

Monthly Growth Retainer

The all-in-one package. Ads, Google Business, SEO, reviews, and plain English reporting, handled for you.

Ads that work the way builders get hired

Golden Marketing is run from the Northern Beaches. Not a head office in the CBD, not an overseas team you will never speak to. When you work with us, you work with Lachlan, the founder, directly.

Building is a long decision. Homeowners think about an extension or a granny flat for months before they call anyone. Facebook and Instagram ads are how you stay in front of those people through that whole window, so when they finally decide to act, you are the builder they already know and trust.

What works for builders is specific. Your finished work is your best ad. Before-and-after photos of extensions, renovations, decks and granny flats stop the scroll in a way no generic "we build homes" ad can. Tight geo-targeting to your service area beats broad reach, and Meta lead forms capture enquiries before people drift off. The Connery campaign in the sidebar is a real example of this playbook, run for an electrician, and the same approach drives building leads.

One person, start to finish. No account managers, no handballing, no outsourcing your work overseas

We know the local market, so the targeting and the copy land with the right people in the right suburbs

No lock-in contracts and plain English reporting, so you are never stuck and never in the dark

Pricing built for small businesses, not for big agency budgets

A recent local campaign
Connery Electrical, a Northern Beaches sparky
4
converted leads
11
days
$17.48
cost per lead
$69.90
total ad spend

A real Facebook campaign we ran for a Northern Beaches electrician, shown here as proof of the approach. The same playbook applies to building and renovation. Read the full Connery Electrical case study. Results vary by business and budget.

Transparent pricing, no surprises

Upfront pricing, no hidden fees, and no lock-in contracts. Start with one service or take the all-in-one retainer.

Google Business setup from $300 one-off
Website design from $500 founding rate
Facebook & Instagram ads from $500/mo plus ad spend
SEO & content from $400/mo
All-in-one Monthly Growth Retainer from $800/mo
See Full Pricing
FAQ

Common questions from builders

Straight answers, no jargon, no sales pitch.
Do you only work with builders in Sydney?
No. Golden Marketing is based on the Northern Beaches, but Facebook and Instagram ads are run and managed entirely remotely, so we work with building and renovation businesses anywhere in Australia. The case study on this page is a Northern Beaches electrician, but the same lead-generation playbook works for builders in any city or region. Campaigns are geo-targeted to wherever your business operates.
What does a marketing agency actually do for a small business?
For a local business, a marketing agency handles the work that gets you found and turns interest into enquiries. That usually means setting up and optimising your Google Business Profile, building or improving your website, running Facebook and Instagram ads, helping you collect Google reviews, and improving your search rankings over time. The goal is real leads, not vanity metrics.
How much does it cost to run Facebook ads for a building business?
Management starts around $500 a month, plus your own ad spend. Most builders spend $400 to $1,000 a month on ad spend, since building leads are higher value and worth bidding more for. Cost per lead is higher than other trades because the jobs are larger, but a single extension or granny flat lead can be worth tens of thousands. No lock-in contracts.
Do I have to sign a long contract?
No. Golden Marketing does not use lock-in contracts. Monthly services can be cancelled with 30 days' notice. We would rather earn your business every month with results than tie you into something you cannot leave.
I have been burned by a marketing agency before. How are you different?
A fair concern, and a common one. With Golden Marketing you work directly with Lachlan, the founder, from the first call to the monthly report. There are no account managers and no outsourcing. Reporting is in plain English, pricing is upfront, and there is no lock-in contract. If it is not working, you can walk away.
What kind of jobs do Facebook ads work best for in a building business?
Building works especially well on Facebook and Instagram because the jobs are visual and high-consideration. Home extensions, granny flats, full renovations, decks, and new builds all perform well, because homeowners spend weeks or months dreaming about them before they act. Before-and-after photos of your finished work are the strongest creative. The long decision window is exactly why staying in front of people with ads pays off.

Have a look at what we do

Connery Electrical Case Study
Full breakdown of the EV charger campaign: 4 converted leads in 11 days at $17.48 each.
Read it →
Marketing for Tradies
The whole playbook for sparkies, plumbers, builders and other Northern Beaches trades.
Learn more →
Monthly Growth Retainer
SEO, ads, Google Business, reviews, and reporting, all in one package.
Learn more →

We also run Facebook ads for other trades: electricians, plumbers, and landscapers. Northern Beaches local? See our Facebook & Instagram ads and marketing for tradies pages.

Let's grow your
building business.

Tell us a bit about your business and what you're looking to achieve. We'll come back to you within 24 hours with ideas and a free quote.

By submitting this form you agree to our Privacy Policy and Terms & Conditions. Any pricing provided is an estimate only and may change based on scope, requirements, and ad spend.