A licensed electrician in Newcastle, NSW, doing good work with a solid local reputation, but no reliable way to bring in new enquiries online. The phone rang on word of mouth and repeat customers. Here's what happened when we put a proper lead campaign behind them.
A Facebook and Instagram lead campaign for a licensed Newcastle electrician, refreshed month to month to keep the cost per lead down.
Plenty of skill and a good local reputation, but no predictable way to turn that into new enquiries.
Not every electrical job makes a good ad. We focused the campaign on high-intent work that homeowners actively want, rather than a generic "call your sparky" message. The right offer is half the battle, and it is the difference between cheap leads and expensive ones.
Audience and creative built for homeowners in the Newcastle service area, not a broad, expensive city-wide spray. Tight local targeting keeps the cost per lead down and the enquiries relevant, so the phone rings with jobs the business actually wants.
We ran the campaign across Facebook and Instagram with creative and copy written for the offer, then managed the budget and bids hands-on. When a creative started to tire and the cost per lead crept up, we refreshed it, which is how the second month kept delivering.
Enquiries came in through Meta lead forms, so people submitted their name, phone, and suburb without leaving the app. Less friction than sending them to a website, and every lead landed ready to call back. Over two months that added up to 31 enquiries.
Across April and May 2026, here's how it landed.
At an average of $26 per lead, and as low as $17.84 in the strongest month, the campaign delivered 31 enquiries for $817 in spend. These are lead-form enquiries with a name and phone number, not booked jobs, but for a trade where a single job often runs into the hundreds or thousands, even a handful turning into work covers the spend many times over. That's the kind of return that makes sense for a small electrical business.
We help trades businesses get found online and turn clicks into paying customers, wherever they are. No lock-in contracts, no jargon, no BS.
Related services
Facebook Ads for Electricians · Facebook & Instagram Ads · Monthly Growth Retainer